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Research On The Construction Of Talent Team For Newspaper Editing In China Under The Background Of Media Convergence

Posted on:2021-03-25Degree:MasterType:Thesis
Country:ChinaCandidate:L LiuFull Text:PDF
GTID:2428330626958796Subject:Media economics
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Under the influence of the new media format,the talent drain of traditional newspaper collecting and editing is serious,which makes the problem of talent shortage of traditional newspaper more prominent,and the shortage of human resources in the process of transformation and upgrading,resulting in the lack of sustainability of integrated development.Collecting and editing talents are the foundation of the development of newspaper industry,the basis of transformation and upgrading,and the source of media integration.The competition of collecting and editing talents is the key to the competition of media comprehensive strength in both the traditional newspaper industry and the omnimedia era.In order to deeply understand the problems of traditional newspaper editors in the process of transformation,find out the resistance in the integrated development of editors,and sort out the experience and practices in the training and selection of traditional newspaper editors.Under the background of this article attempts through to the media fusion comb newspaper editorial personnel status in our country,combining with the status quo of Chongqing daily newspaper group talent team of reporters were analyzed,and find out the reasons of the loss of traditional newspaper editorial talent,and combining with the Chongqing daily newspaper group comprehensive analysis the regularity and characteristics of brain drain,and then comb newspaper group personnel training the experience of the pageant,finally puts forward the countermeasures and Suggestions to solve the problem of outstanding talent team construction,in the hope of newspaper group in the media in the process of the transformation and upgrading of foster strengths and circumvent weaknesses,give full play to the advantages to enhance core competitiveness.This paper mainly uses the method of literature analysis and in-depth interview.Firstly,literature analysis was used to sort out the current situation of the talent team inChina's newspaper editing,which was mainly carried out from the following aspects:the age structure,educational background and professional title of the staff,the post setting and responsibilities of the staff,and the employment status.The interview of Chongqing daily newspaper group was summarized.Secondly,based on the analysis of the current situation,the paper summarizes the problems of irrational structure,waste of human resources,serious brain drain and low professional identity of the talent team in traditional newspaper industry under the background of media convergence.Again,the media fusion under the background of the traditional newspaper editorial analyzing the causes of the problem of the talent team construction,found under the background of media convergence editorial talent demand changes,technology can assign jobs changes resulting from,traditional newspaper editorial staff salary is low,career anxiety factors such as impact to the stability of the editorial personnel structure;Finally,in view of the media convergence under the background of the problems existing in the traditional newspaper editorial talent team construction and the reasons put forward strengthening new media training,accelerating the transformation of the traditional media reporting staffs,optimization of editorial jobs set up and perfect performance appraisal and incentive mechanism,reshape the journalistic practitioners professional identity,such as countermeasures,in order to solve the medium fusion problem for newspaper editorial talent team construction.The final research conclusion is: the media integration development for the traditional newspaper editorial workers brought the impact of the concept,technology,professional identity,to this,this article hope to pass from the inside,strengthen the cultivation of talent team of reporters professional skills,the optimization of editorial post Settings,the improvement of the performance appraisal and incentive mode,power newspaper editorial talent team construction.
Keywords/Search Tags:Media convergence, The newspaper industry, Editorial talent, Team construction
PDF Full Text Request
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