The Research Of The Oriental Satellite TV’s Program "China’s Got Talent"

In2010," talent show" landing gear" Oriental TV, the world’s largest talent show" began with theChinese audience. In Chinese civilian show experience" seven year itch", caused numerous controversiesand criticisms, a new force suddenly rises." China’s got talent", aired since viewing a rainbow, in obtainhigh ratings at the same time, because of the program itself and the Chinese mainstream values fit and getthe SARFT’s" charter" and highly praised.The introduction of overseas copyright of" China’s got talent" to Chinese TV people brought a lot ofthought and enlightenment, specialization, scientific programming concept and new design ideas is theprogram to domestic producers of the greatest wealth. And" China’s got talent" according to Chinesenational condition in the" British talent show" on the basis of the success of localization, but also for thefuture of Chinese TV programs to introduce outstanding foreign programs also provide a lot of usefulexperience.Good television programs should be with the needs of society, the theme of the times, cultural valuecombination." China’s got talent" as a manifestation of popular culture, is also "the day should be grounded,Lee, Shun and the" product. The transition of Chinese social culture and the coexistence of pluralisticvalues, the rise of grass-roots culture, consumption culture, the prosperity of the era of the experienceeconomy, globalization of rave culture by entertainment digital media development for today’s Chineseeager for success, desire happiness, desire to achieve self-worth; at the same time, survival competitionpressure, multi social thoughts is everyone has to face the reality." China’s got talent" corresponds to thechange of social culture and psychology of audience, let Chinese people gaining a greater mind stage, theprogram reflects the humanitarianism and humanism, let the people of television art social moral valueexpectations. Through the show" grass-roots people" adhere to dream, the pursuit of a dream, to promote apositive attitude towards life, carry forward the traditional virtues and mainstream viewpoint of value, letthe audience also received great encouragement and incentive, let them be able to realize the dream, gainconfidence, emotion, promoting social harmony and progress.In the context of globalization, Chinese TV programs to develop cannot act blindly, Chinese television person should learn from foreign elite program, based on the combined with their own conditions foreffective localization. For the" China’s got talent" such a successful TV show, we need the Chinese specialsocial environment, social, culture, communication, from the economic aspects of multiple dimensions, andtimely follow-up shows new change. This paper attempts to use interdisciplinary multidimensional angle ofview analysis methods, including sociology, communication perspective, culture perspective, aesthetic andcommercial angle; will be" China’s got talent" on theoretical framework were discussed, analysis of theaudience in the new period of TV program content and form of demand, discussed transition period ofChinese popular culture of the deep pursuit of our country in the new period, for the production oftelevision programs to provide new experience and enlightenment. As a successful" test the water" theprogram is introduced, we should also pay attention to the" China’s got talent" shows in the developmentprocess still needs to be based on social needs to be adjusted and perfected, on" China’s got talent"discussion also need more rational thinking.