The Innovation And Possiblity About The Microblogging In The Spread Of Local Goverment

Microblogging as a communication pattern in the current, more popular, while the local government microblogging microblogging developed to a certain stage, it belongs to the form of the spread of administration concepts and the way the innovation process, with the features of the mainstream spread, while it has the general characteristics of mass communication is the interactive development reflects the Government and the medium of microblogging. Government microblogging in specific development, both reflect the relatively advantageous compared with traditional media, has also revealed that its difficult to avoid the problems and shortcomings. Can not be denied, but, yes, the microblogging development of the local government is still promising, which need to continue innovation and development of concepts and methods, only the constant innovation and development in order to make the development of local government microblogging and the whole government microblogging to a higher level and level, and, ultimately, communication studies, sociology and other aspects of the value function. In a specific course of the study, this paper analyzes and discusses the following aspects:Chapter1, Introduction section. Explained the background and significance of this study and determine the basic objective of this study and the research methods and basic research ideas.Chapter2, microblogging spread. Mainly in terms of the origin and genesis of the microblogging microblogging communication pattern development motivation and the basic problem of the spread form of microblogging.Chapter3, the communication form of local government microblogging. Communication from the point of view, the basic form of microblogging spread of local government to do a brief analysis and discussion.Chapter4, the characteristics, advantages and disadvantages of the spread of local government microblogging. Spread from the local governments at all levels of analysis of their own strengths and weaknesses.Chapter5, the local government microblogging spread of innovation possible. Gain public trust and enhance interaction, enhanced information disclosure, transparency and timeliness, and strengthen the local government responsible for the management of microblogging mechanisms, and practical advice on the spread of innovation and development of local government microblogging.