Since The Media Age Microblogging Public Welfare

Microblogging in China mushroomed growth, it changes and reshapes the modern way of life, play an increasingly important role in people’s communication.It has become an important part of modern life. More than 140 million registered users as of the end of April 2011, Sina microblogging, expected before the end of the year over 200 million users. Other microblogging maintain explosive growth. With the development of society, civilization and progress, public communication has become an inevitable proposition. Dissemination of public welfare in the country has experienced several decades of development, with the microblogging platform to re-know know. Opened up the public interest the spread of new road to the emergence of microblogging, microblogging to interact, Follow, and fission propagation characteristics conducive to the promotion and practice of public welfare, microblogging, not only for the public dissemination of new development opportunities, but also gradually changing philanthropy pattern. In this paper, the communication of basic research methods do try to research on the the microblogging public propagation. Select Sina microblogging typical case of public interest free lunch as a research object, the public welfare how to use microblogging communication, and in a short time caused public concern. Article on microblogging public dissemination of the spread of the main forms of communication, dissemination of content and dissemination of results were analyzed in detail, finally came out with the problems of microblogging public dissemination, such as was public, the lack of effective long-term mechanism, the presence of online donations blocks, etc. and then the long-term mechanism, proposed measures:to raise public awareness of media literacy, the establishment of a public service of the microblogging microblogging public interest and vigorously support and system protection.