The Microblogging Spread 5w Analysis

"Nothing other vegetables, along with woven collar" has become a popular trend, microblogging has overshadowed the traditional flow of positive trends in SNS website. 2006 twitter microblogging generation ancestor of today, our local micro-Bo has more than 20. Sina, Tencent, Sohu, the market leader in micro-blog the top three, the other micro-blogging site to catch up, the competition is extremely fierce, quite establish themselves in the situation. According to statistics, as of October 2010 that China microblogging users has reached 12,521.7 million. Microblogging large users, catch the micro-blogging service that people are quietly changing the original way of life.With domestic and international micro-Bo heat-related research scholars microblogging more and more. Mainly single articles research papers and monographs based, more content to stay in the practice of micro-Bo, and starting from the Communication Theory Research Institute's academic achievements microblogging less. Therefore, I will be microblogging as the research object, according to H. Lasswell's 5W pull mode of transmission of micro-Bo-round characteristics and laws of propagation of micro-Bo made the theme of communication, dissemination of content analysis, analysis of communication channels, communication pattern analysis, dissemination of results of the study to break the habit of the existing strategy; objective analysis of the micro-blog Communication dissemination of traditional heritage and development. In addition, the author of journalism, ethics, sociology, communications, economics, management to analyze when people use microblogging problems, and propose a solution are given together. This paper aims to explore the laws of the spread of micro-Bo, and guide people to a more rational use of micro-Bo; discovered the reality of existence of micro-Bo, to seek solutions to this problem, and guide the healthy development of micro-blog.