| According to the research of the history of Chinese sports television development,and comparing with the development of the foreign sports television, this article discusses the Chinese sports TV entertainment reasons for the formation of tendency. And reveals the current Chinese sports TV more entertaining present situation and the existence question, through the analysis of the specific case of ratings and media regulation dilemma, the present situation of entertainment is not enough to save the Chinese sports media professionals. Thus further puts forward, the Chinese sports TV must follow sports remind and spread rule, steering from a single entertainment to the generalized entertainment, and eventually upgraded to diversified development road, and looking forward to the Chinese sports television can become the media system test-bed for the reform, and to realizing China’s media regulation changes. |
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