Research On TV Audience Audience In New Media Context

The continuous development of new media technology and media integration trend of promoting continuously make TV entertainment programs face more fierce competition environment, make TV entertainment programs from weaving, and seek many ways, such as model, to make up and change the strategy. Can be seen from the current status of development of the TV entertainment program, the new developmental trend of TV entertainment program covers the content body identity change, transmission channels, cross-media platform for cooperation, and other aspects, these can be as a TV entertainment program in the context of the new media to survive.Witness the whole history of Chinese television can be seen that the audience demand change is the most fundamental factor in the development of its. With the development of media technology progress, the subject status of the audience in the mass communication process gradually established, previous development trend of the spread of the inverted hierarchy pyramid tend to be equal, each audience is the recipient of information, and information disseminator, the mass communication context is gradually showing a focus and the trend of narrowcasting. Especially the development of new technology, provides the audience with low cost, convenient operation, complete function, the variety of new media terminal, such as mobile phone, mobile PC, IPTV, etc., "private custom" type of personalized content and information communication channels to get widespread popularity. Benefit from this, the freedom and privacy of information transmission and information dissemination space to further expand the autonomy of the audience to accept and dissemination of information, how to better serve the needs of the audience become television entertainment programs development that must be addressed by the project.TV entertainment programs for many years of development, indeed emerge a number of popular audience favorite columns, one of the most representative is the hunan TV’s "happy camp". Since launched 18 years, the audience for this show love never cut, now the show has become a well-deserved benchmark Chinese TV amusement programs. "Happy camp" shows a strong and lasting vitality shows "meet the demand of audience" is a TV entertainment program way of winning, the recent hit "I’m a singer" "Chinese good voice" and so on also provides a sufficient proof of this view.This article will entertainment shows on television audience as the research subject, from the perspective of the audience to explore the development of new media and entertainment shows on television in the context of new road. Context according to the new media to the influence of TV entertainment programs and the context of the new media audience present features, combined with "happy camp", "I’m a singer" programs such as psychological analysis of the demand for the audience, points out that the audience needs psychological impact on development of TV entertainment programs. On the basis of the analysis, the article attempts to from the perspective of the audience to develop the new media and media integration under the background of TV entertainment program development strategy, in order to help to the development of Chinese TV entertainment program.