A Research Of Weibo’s Influence On Television Ratings

A large number of information are published on the Weibo, which is the typical of social media,is the main field for network activities. Most fields have a research on the Weibo,in order to provide foundation when making decisions. TV industry also launched the study of Weibo recent years. According to the Literature review,TV media and Weibo media have common audience. for most topic published by audience in Weibo is TV programs, Weibo media has created the ideal conditions for audience research.This article, based on the conditions, put an interpretation on the theory of Weibo and the TV audience ratings, and take the two into empirical analysis. In the theory part, extended concept of social media based on the social media features and communication models. In the empirical analysis part, take the indicators of weibo and TV audience rating during the broadcast into correlation analysis. Then take the indicators of weibo and TV audience rating before the broadcast into analysis. According to the result, put the other indictors of weibo before the broadcast into analysis. The result shows that, the weibo topic have no effect on audience rating during the broadcast, while there has positive correlation respectively between the weibo and TV series in the first day broadcast. And the Amount of forwarding, topic content and opinion leaders have influence on TV rating in varying degrees. According to the conclusion, put forward the suggestions about how to operating TV program.