| Zhejiang satellite TV has positioned the development of sports program as entertainment,and the variety of program themes has made a wide range of influences.This paper adopts the methods of literature review,case analysis,interview,comparative analysis and other research methods,takes the sports and entertainment programs of zhejiang satellite TV as the research object,and probes into the communication function and existing problems of the sports and entertainment programs of zhejiang satellite TV in detail.The research conclusions are as follows.1.The rise of sports entertainment programs of zhejiang satellite TV in China only benefits from the development of electronic science and technology,the return of sports essence,national policy support and the embodiment of sports potential value.2.Most sports and entertainment programs on zhejiang TV are created with the popularity of the Olympic year or broadcast on the basis of large-scale sports events.Each program has a luxury star lineup,technical,power,appearance level type of entertainment stars,the formation of entertainment stars + athletes sports variety lineup.The original intention of the program is also based on the idea of spreading sports activities and harvesting sports happiness.3.As a communication medium,zhejiang satellite TV has the property of advocating value in the transmission of sports and entertainment programs and plays an educational and guiding role in the public;It has the function of spreading information and popularizing sports knowledge in the process of broadcasting.To deliver healthier forms of leisure and entertainment to the public.Sports spirit endows sports with positive connotation and makes sports play the role of gaining happiness,health and knowledge in people's life.4.The short amount of sports and entertainment programs of zhejiang satellite TV is large,which exposes the shortage of contents and forms.In the blind pursuit of viewing efficiency,the program connotation is ignored.The most obvious disadvantage is that athletes are paid more for their participation in sports entertainment programs,and such easy access to benefits can distort the values of athletes.The corresponding Suggestions for sports entertainment programs ofzhejiang satellite TV are as follows.1.To integrate internal resources and extend the life cycle,it is necessary to integrate existing resources and potential resources,and take the essence and discard the dross;2.Pay attention to the program localization and improve the content of the program.In order to combine China's rich historical culture and cultural landscape with sports culture,improve the level of programs,avoid excessive entertainment;3.Strengthen the ideological education of participating athletes and shape correct values.Mobilization should also establish correct values,adhering to the principle of not forgetting the original,not forget the principle of entertainment industry;4.Standardize safety measures and control the risk factor.Safety precautions are the "lifeblood" of sports and entertainment programs,to do the physical exercise,reasonable arrangement of work time,never blindly pursue the program effect,super intensity,overtime section of the recording,to prevent the entertainment "cause" death again. |
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