Research On The Chinese Contemporary Private Book Industry Development Model

Since2009, private book industry takes the express of publishing industry that supported by ourcountry, it has developed into the trend of dynamic, and emerged a new situation. A series of guidance,policies and regulations are introduced by Information Agency,which are to promote the reform of Pressand Publication, that provides an unprecedented opportunity for the development of the private bookindustry, as a emerging publishing productivity, the legal status of the private book industry is admitted for"national treatment" at the first time, At the same time, the authorities of national, provincial and municipalat all levels also began to contribute to build a development platform for book industry actively.In recent years, the market of the publishing industry’ has great changes, and the competition is fierce.After the national publication was completed, that began to be grouped and listed through financing, somegroups become a aircraft and strategic investors for China’s publishing industry gradually. These initiativesimprove the competitiveness of state-owned publishing unit greatly, and the national policies and resourceshave been exacerbated, the private book industry is face crisis and new challenges in its road. Although theargument of "the country back into" has begun to emerge, however, private book industry has change theold mode of development by virtue of the mechanism of the efficient operation and a keen vision of themarket, to seek a new growth points actively. The private book industry has been aware the defects of thesimple production model, and begin to build a large cultural industry chain by the help of capital. With thepolicy of country continuous liberalized, private book industry will show a new style through its ownefforts.The main topic is through studying the development model which can be adopted by private bookindustry, to provide some theoretical studies. Introduction is discusses the topics of the origin, thesignificance of the topic, research status that related the topic, and research methods used in this topic. Thepaper has three parts: the first part discusses the course of development and current situation of the privatebook industry, in1980the state allows private capital to enter the book retailing, along with the evolutionof national policies on the private book industry, private book industry through32years of ups and downssort out the history of this period the development of the private book industry, objective and fair assessment of the business advantages of the private book industry, role, and the living environment.Second part of the main content in the new competitive environment, the private book industry roughlydivided into policy support and cross-ownership co-operation, the independent development of the threedevelopment model, the former is a national platform for the publication of the Industrial Park in the formof support the development of the other two rely on the free development of market economy, includingcooperation with the state-owned publishing houses, merger, reorganization, listing. The third part of theexisting problems and countermeasures in the mode of development of the private book industry, summedup at the end of the revelation of the private book industry business advantages of state-owned publishing.