The Plight Of The Capital Operation Of Enterprises Under The Background Of The Newspaper Industry Analysis

Since the16th CPC national congress, the central committee and the state council pay high attention to the reform of the cultural system to boost cultural undertakings and the development of cultural industry. Especially after the party congress held, put forward the construction of socialist culture, promote new tide socialist culture development and prosperity of big strategic task, further deepening the reform of the cultural system. As part of the reform of the cultural system, newspaper from introduced in2003to turn enterprises restructuring, to2009\"about further advance the reform of system of press and publication guidance\" come on stage, indicates that the country to press the pace of reform, an increasingly turn enterprises restructuring also entering into a new situation. With the capital operation competitiveness is the overseas many large media group route choice, but because China’s media special properties, newspapers and other media to make capital operation subject to many restrictions. Turn enterprises restructuring changed the nature of the newspaper, for newspaper capital operation of the further development of provide opportunities and conditions. But from the turn of the reform of enterprises implementing effect look, because the traditional management mode and concept of existence, lead to press the capital operation faced a series of difficulties. Turn enterprises restructuring is an inevitable trend, the press should actively explore cope with these difficulties strategy, which is about the newspaper capital operation now, more about the prospect of newspaper capital operation.This paper analyzes the development course of the newspaper capital operation, and on the basis of the analysis of the development of the capital operation newspaper significance, mainly is the newspaper market, and changing the management system and mechanism, economy of scale, and other aspects. Turn enterprises restructuring in the implementation for years, press the capital operation even though there is a certain amount of development, but also faces many problems and difficulties, mainly is the modern enterprise system has not been perfect, press core business detachment, industry mergers and acquisitions barriers restrictions. According to these difficulties, this paper argues that newspaper capital operation in the future development, need system and policy, improve the relationship between the government and reconstruction, and should both in law security press capital operation, this needs the country, press and practitioners continuous efforts...