A Probe Into The Current Situation And Development Model Of China 's Media Industry Capital Operation

Media capital operation of media industry activity is a big problem, is a basic theoretical problem, capital operation of media industry is an extremely effective means of financing, use a small amount of state-owned asset to control, to absorb a large number of social idle funds to expand our media economic strength, for the rapid development of, help to improve media competitiveness and ability to resist risks.It is the media industry development provided strong economic security. Media industry through participation in capital operation, can effectively promote the mechanism reform, to highlight their own industry function. First of all, pay more attention to the media industry, some domestic media have been collecting and editing staff and management staff, management department and the editing department division, President and chief editor and general manager to achieve" three carriages", instead of the traditional president and editor-in-chief of Er", the purpose of this is that on the one hand prevent management and news in the publicity of corrupt behavior, on the other hand, to enrich the operating team. Secondly, capital operation of media industry will help promote the team spirit of innovation, the establishment of a new and reasonable distribution system.The full text is divided into six parts.The first part mainly analyzes the research background and the significance, theoretical basis,research method and research conditions.From the second part of the connotation of media capital, media the meaning of capital operation, capital operation of media industry strategy three part provides an overview of the media industry and capital operation theory.The third part firstly analyzed China media industry capital operation actuality, secondly, elaborated China media industry capital operation beneficial factors. Finally, pointed out China media industry capital operation problems:media industry capital operation the system bottleneck; compartmentalization, bull management and management system of large-scale development of contradiction between; capital operation obstacle is the news media not clear property right is the media industry; core competitiveness the insufficient effect of media development.The fourth part mainly explores China media industry capital operation mode of development. We should start from the following six aspects to the development of Chinese media industry capital operation, respectively is:change idea, let the private film and television from the" minor"; perfect property right system, constructs the multi-level structure of property rights; from macroscopical on let media group to realize capital operation; vigorously carry out the media industry intangible assets; the introduction of capital to strengthen the development of media industry; media industry standardization.In the fifth part of the Shandong province Zibo City radio and Television Group as an example to analyze an example.The sixth part is the conclusion and prospect.