Capital Into A Media Phenomenon

That capital inflows media is the hot topic in media in a few years, meanwhile, it is also the new mainly of waving off difficulties of media. The investment in media is the same revolutionary institution as putting forword of public institution , and management of the companies in 1980s.The thesis analyzes the premises and reality and the future development of capital inflowing media, centering on policy and laws, the way of co-operation, analysis the failure cases, capital choosing media, model of management and future trends. Policies are the most important condition that many enterprises invest money into media ,and the loosening of the policies will bring about deep changes in media, the thesis also analysizes the reality of money inflowing media. It includes model of co-operation ,capital choosing, and style of management. What's more, the paper also points out that money inflowing media is inevitable in future by analysizing its pressure, motivation, soils of existence, necessity and possibility.