Mass Media’s Negative Functions In Crisis Communication

The mass media is more and more important in our risk society. Media’s negative functions in crisis communication mainly displays in the tragedy of rational expectations, the influence of shattered myth, the negative externality of the communication, the tragedy of wildly entertaining. Some main reasons lead to media’s negative functions,such as media reflexivity, the relations between media and politics and commercial,the public’s dependency on media. For the media’s negative functions in crisis communication, we should uphold the fair attitude to face.