Age Of Mass Communication Media Role In Promoting Democratic Politics

With the development of mass media, people have entered mass communication age. Mass communication plays an important role in the field of politics, economic sphere and culture, who has been the indispensability of social life. In the field of politics mass media have a great effect on democracy. Mass media plays positive role in the processes of democracy in western countries. As in presidential election as to supervision by public opinion, mass media has been known as "the forth power" besides executive power, legislative power and judicial power. Today China mass media has more and more effect on politics life who served as propagandist only before. The influence of political control, economic power and the predisposition of masses make mass media have negative effect on democracy. Well to a certain degree the development of media technique and people's political demand as the positive factors of mass media can make mass media play a positive role in democracy. The key point of how to make mass media play a constructive role in democracy is to establish a reasonable system.