The Research Of Media Guidance Function In Social Negative Emotion Based On The Internet

Social emotion which takes universal psychological phenomenon always exists in our society and affects every aspect of society. In China's transitional period, the blundering social emotion makes the ideas of audience tend to be extreme and emotional. People make different psychological reaction to society, And turn to violent behavior under the network group as the spread of the infection that leading to emotional crisis events occurred frequently. This will cause great potential safety hazard and negative impact to the society. Therefore, as a communication bridge between the government and the public, the guidance function of media on the basis of traditional functional is particularly important. About the guidance of social negative emotion on the internet also become one of the social responsibility of the media. How to optimize the media guidance function under the environment of opportunities and challenges existing at the same time become an important topic in the new period. Media plays well to help straighten out the social emotion and resolve the crisis and maintain social harmony and stability; If the function of media be failure, it will become a driving force of social negative emotions and push the crisis further fermentation. Only by understanding the form of the social emotional crisis, they can better grasp the guidance function of media in the social emotion crisis in the new period.Combining with the typical crisis cases in recent years, This paper studies deeply the guidance function of media about online social negative emotion. Although the media has showed a strong position and powerful function in social negative emotion crisis and became an indispensable part of social emotions crisis management. However, because of the flaws of the media itself, some inhibition of external force and the lack of technical means, The media are facing many challenges when they play the guidance function, leading to the media at the key time can't avoid or resolve social negative emotion crisis timely and effectively. On this basis, this article mainly from the following four aspects to improve the media guidance function in social emotion crisis: standing the media self-management In the guidance process of online social negative emotion, Innovating the soft guidance of m edia on emotion type public opinion, perfecting media technology on the management of network social negative emotion and establishing the dynamic system of media guidance.