Difefrences Between Traditional Media And Network Media On Propagation Effect

This paper is the center of the traditional media and network media to "YaoJiaxin events" in the differences between the different ways of reports as a case,totally up the different media effect of the spread of news. The rapid popularization ofInternet technology allows network media becomes the most important informationsource to audience in daily life, the rise of the network media has had such a kind ofargument, and that is the traditional media will eventually for network media erosion.So the network media really so said that argument is omnipotent. Traditional media, ifit does for the network media erosion?This article by "Yao Jiaxin events" of traditional media and network media reportnews of different as the breakthrough point, in order to facilitate more based oncentral television to "Yao Jiaxin events" of the special report for delegates andnetwork media for comparative analysis, the paper includes the following aspects:The first part, timeliness, report from view, and the depth, the social publicopinion guide report and interactive aspects of the traditional media and networkmedia to "Yao Jiaxin events" for the differences of news reports a comparativeanalysis. This part is the full text foundation, only accurate comprehensivecomparative analysis of the traditional media and network media in the differences ofthe news report, can accurate evaluation of different news media on thecommunication effect.The second part, in contrast to the traditional media and summarized the networkmedia to "Yao Jiaxin events" after news reports difference, can more accurately graspthe traditional media and the network news media report features. Different newsmedia have different characteristics of propagation, the transmission characteristics ismade from these media technology, the spread of transmission carrier andcommunication way of decision, they don’t with the change of the news events for thetransfer, these characteristics belong to different news media of nature, also is theargument of the news media report different can produce different effect importantsegment. The third part, this part of it is the focus of this article, now that has proveddifferent media in the news report has different characteristics, will report to newsproduce different result, so the differences of what be the reason? This is the third partof the paper’s center. In this part, two aspects were discussed. First, although differentmedia in the propagation characteristics of the spread of news and effect of thedifference there does exist, but it is undeniable that the media communication effectAngle again there is the same thing in common. This paper first clears the in commonreasons, on this basis, from five perspectives, analyses the causes of the differencesbetween the main reasons.The fourth part, through the above analysis and discussed, this article in this partof the draw some conclusion. In this time of conclusion, related to traditional mediaand the relationship between the network media, this is a has been controversial issues,such as stated above, some ideas that network media became strong enough, thetraditional media certainly will not drop, and some ideas that traditional media is stillin power, of promising young network media although in some ways has someadvantages but can’t shake the traditional media status. This paper argues that, onlinemedia and traditional media each has his strong point, also each have short, if want torealize two news media common prosperity, China to realize the news disseminationfield can continued prosperity, it needs to traditional media and network mediacomplement each other, mutual confluence, this is the true way of prosperity.The above is about this paper main body part four main contents of the paper, bycomparing demonstration, case analysis and quantitative analysis and directionalanalysis means the method of combining the author discusses each progression, madeclear the different media communication effect of the news by the differences, andsuch differences is the main reason for the purpose is in the news spread field rightwith network media and traditional media, the conflict between the two kinds of newsthat the media can get a common development. More important, the news in applyingdifferent news media can make the right choice, can accurate fully use the character ofthe news media is delicious; achieve the best news media effect.