A Study On The Transformation And Upgrading Of The All-media Communication Platform In The FS TV Station

The new media technology represented by digitalization and networking changes the mode of information acquisition,business mode and media ecology.The author has been working in a TV station in news,programs and operation since 2004,has experienced it from initial stage of new medial technology to current days and have had reflections,opinions and practices on a series of changes in TV stations.The production mode,propagation mode,operation mode,and profit mode of the traditional TV stations are encountered with the unprecedented pressure in the new era.The occurrence of new media represented by network media,mobile phone and mobile TV greatly changes the traditional media pattern,so that the glamorous urban TV stations face up to the crisis of reducing audience rating and advertising revenues.Meanwhile,facing to the fierce competition in the market,the shortage in the business operation mode,capital scale and talents make urban TV stations stay in the unfavorable situations in current days and future,especially for entry of business magnates in the video and media industry.Under the new media ecology,all-media construction is a worldwide topic.For example,British BBC and media institutions of China at all levels are positively attempting exploration and practices.General Secretary Xi Jinping convoked the news consensus forum in 2016 and indicated that it is necessary to promote traditional media and new media,complement each other's advantages,realize integrated development,and create the new-type mainstream media with diversified forms,advanced means and competitiveness through the in-depth integration in contents,channels,platform,operation and management.The Head of a broadcasting station in CCTV also pointed out that the new media has the large market space and mainstream media can make a difference.The traditional media can be integrated with new media to let audiences “fondle admiringly”!The FS TV Station is a urban TV station along the Pearl River Delta before the reform and opening-up policy.As the municipal media,how can it break through the traditional central and provincial encirclement under the fierce competition with new media? How to solve a problem of survival and development? All of these problems are research objects and directions to do theoretical analysis and practice combination.In this thesis,the author will analyze existing problems of the FS TV Station's all-media platform construction,transformation and development tendency from the domestic and overseas situations of traditional media,expansion of new media channels,strategic study on constructing the all-media integration platform,institution,business and operation by using journalism and communication,marketing,media economics and media ecology,combining with domestic and overseas practice in TV media industry and regarding the FS TV Station as an example from the perspectives of constructing the all-media platform system,content system,operation system and supervision system.