Traditional Media And From The Media Game

Since we media is one of the characteristics of the new media age, we media era haschanged the point opposite means of communication, and achieve a face-to-facemode of transmission gradually. In we media age, ordinary citizens have the technicalconditions of everyone is the reporter, publishing and sharing information through thecommunity network platform, for the concern of society. However, in the face of theimpact of the media, traditional media hasn't select the lying down",to the contrary, byvirtue of its authority as well as professional advantages, traditional media and wemedia expand the game. Both are from the competition to balance, then tip the balancetowards the overall balance of the more high-level, such a cycle back and forth. In thisprocess, public emergencies reported to reflect the competition between we media andtraditional media, with the balance of the touchstone.Public emergencies reported from we media and traditional media play a diffe rent rolein the non-cooperative game and cooperative game guide public opinion, its spreadeffect is very different from the single effect of traditional media. Advantages anddrawbacks of traditional media and we media reflected most vividly in the sudde npublic incidents reported. This article aims to take emergencies ad example, study thegame between the traditional media and we media,then discuss the change ofdissemination effort, in order to maximize both the advantages, to achieve the mostgood game effect.