Evaluate The User Experience Face To The We Media Interface

As the development of the Internet age, social network sites become more and more popular. We Media sites walk into people’s lives gradually. Micro blog is the typical representation. In this paper, we take Micro blog of the portals to study the usability of We media interface. Hope to develop a set of micro blog website usability measurement system. To provide a certain reference for future website usability research based on the study of the index weight and a comprehensive evaluation of the micro blog website.With the rapid development of the China’s Internet industry, new things emerge in endlessly. We Media website leaps into people’s sight and develops rapidly. At the same time the user experience demand are also increasing. Having a good user experience is the necessary requirement to increase the user viscosity. The current usability researches are mostly devoted to original computer software meanwhile the website usability research are a lot from the technical level. So generally speaking, the research about We Media interface is a really tiny part. This paper will study the usability of portals micro blog interface on the basic of theoretical derivation and empirical research in a comprehensive way. First of all, the writer has already reviewed the current domestic and foreign usability research status in which to summarize the theoretical model of website usability. And then the writer contrasts the comparisons among four different micro blogs of four portals. Judging from the use’s behavior and put forward a micro blog website usability measurement model. In the next step, the writer does an empirical research through the user interviews and questionnaires. Finally the writer figures out that Micro blog website usability metrics evaluation system include not only contents but also easy to use, promotion, custom service and emotion factors five primary indexes,30 secondary indexes which contains micro blog numbers of celebrity and media.This paper used the analytic hierarchy process to determine the index weight, then use fuzzy comprehensive evaluation method to evaluate the usability of the research object and brought forward some improved ideas of design. The writer hopes that this research can provide some maneuverable suggestions for the website usability research and contribute to the development of the web user experience in the future time.