Micro-blog Information Credibility Evaluation Index System

Along with the micro-blog widely used in people's daily life, using the micro-blog platform to obtain and publish information has become an important part of people's life, but the authenticity of information on micro-blog also more and more get people's attention. The spread of false or inaccurate information on micro-blog platform not only can bring negative effects to the network environment, also can give serious damage to people's daily life and social stability. This paper uses literature research, questionnaire survey method and analytic hierarchy process (AHP) to summarize and analyze factors that affecting the credibility of information on the micro-blog platform, sums up the main factors influencing the micro-blog information credibility include:micro-blog (attention), micro blogger (release) and micro-blog information/content and so on three main factors. On the basis of analyzing these factors, gives a hierarchical index system based on analytic hierarchy process (AHP) and build up the evaluation model. Conclusion of this paper has an exploring significance on micro-blog information credibility evaluation. It will help to improve and strengthen government regulation of information micro-blog rumor efforts and help micro-blog platform to improve supervision and management ability, etc.The paper includes the following three parts, the main contents of each part are as follows:Part I:This section includes Chapter I-Introduction and Chapter II-tweets credibility related basic theory and concept definition. In the first chapter, the author describes and analyses the background and significance of researching micro-blog information credibility, using literature research methods to analyze the micro-blog information credibility research status at home and abroad which provides the theoretical foundation for the research of this paper. The author proposed the research contents, research methods and innovation points of this paper. In the second chapter, micro-blog information credibility related basic theory and concept definition, described what micro-blog information is, the classification and features and the generation and development of micro-blog information.Part II:This section includes Chapter ?-Data collection and analysis, Chapter IV-micro-blog information credibility influence factors analysis, Chapter V-micro-blog information credibility evaluation system selecting, Chapter ?-evaluation model built based on Analytic Hierarchy Process (AHP) and Chapter ?-the measures to improve the credibility of micro-blog information. The third chapter of this thesis describes the sample selection, the sampling method, sample size, data analysis methods and software. Chapter IV, figure out what is the basis of the information on the micro-blog, micro-blog analyze the impact of information credibility factor, how to behave micro-blog information credibility is judged by what indicators credibility micro-blog information. The fifth chapter pointed out that the principle of choice judge to determine the credibility of information on micro-blog indicators, methods and indicators to judge the credibility of the information micro-blog, micro-blog information to determine the credibility of the evaluation system. Chapter VI, established based on the Analytic Hierarchy Process (AHP) evaluation of the credibility of information on micro-blog model based on the index system to determine the credibility of information on. Chapter VII combined with analysis of the previous section, on the basis of proposed measures to improve the reliability of the micro-blog information.Part III:Chapter VIII Conclusions and Prospects. Summarize this article points out the limitations and shortcomings of this paper proposed further study of the issue.