A Study Of Long Yuan Journal Website Publishing Characteristics

With the continuous development of the domestic Internet technology,the growing popularity of smart mobile devices, the increase of traditional journals has been slowed down for the growing popularity of digital reading, followed by the gradually rise of the whole percentage in publishing industry accounted by the digital journal.Currently, the reading form of the digital journal has been gradually accepted by the domestic readers. Accompanied by the increase of the similar website offered journals.As the fierce competition of the market, the self-product digital journals are accounting for less share of the market after the summit in 2006.Even some of them has disappeared. Recently,The journal website based on traditional journals are gradually becoming the other of the domestically digital reading market focusing on journal for the excellent content as well as the steady support from audience with continuous exploration and advancement.Starting at the establishment in 1998, Long Yuan Journal website is coming at modifying itself through the exploration and practice of the creation publishing type and form of service. Its basic publishing form is to reach the secondary sales of printed journal in Internet by the access of technology and its main chain of service associates the connection of traditional journals production, integration and collection publication. This kind of service provides the instant product as well as the Long-tail Effect to the self-product content of publishers, which is the continuum of the value of the content.After two-decade development, there are approximately 3,000 kinds of comprehensive mass journals of humanities have signed the contract for cooperation, involving the fiel ds of current events, the party, history and philosophy. There are various forms of the production, some of which are immature of the original printed journal, some of which are text verity that is easy to be duplicated and reader friendly, some of which are acoustic versions for the serial and the ones who prefer listening rather than traditional reading.Through the optimization and integration of the research, a Modula internal search engine was lunched by Long Yuan Journal Website which offer the analysis report of the data of users to the publishers yearly and quarterly. According to the reading behaviors of the readers. In 2014, Long Yuan created its unique ‘cloud publishing’.Which means that Long Yuan has made great contribution of domestic digital journals for its pioneering sprint and ability of immolation. As well as the products lunched continually.Dried by profit, Long Yuan has gradually found out its own business model and modified form of transaction and settlement, as well as created the reading pattern which need to be paid and the unique resolution approach of the copyright, which provides a successful model for the domestic journal website to make profit. Hence, the study of the characteristics of the publishing of Long Yuan holds practical significance.The main research methods of this dissertation include content analysis, case study and comparative study. Through the cross-analysis of theories involving commination, Editing Publishing and Multi-media Technology, the editing features of Long Yuan will be analyzed; combined with the cutting-edge concepts of ‘cloud publishing’ and ‘big data’, the publishing characteristics of Long Yuan will be discussed thoroughly; the access of obtaining the content, regulation of copyright and currently mature profitable pattern will be studied in this dissertation. As a consequence, the existing problems and related developing approaches of Long Yuan will be talked in the end.