Research To The Influential Factors For The Dissemination Of Danmaku Video On Video Website

With the popularity of danmaku on network video,movies,e-commerce sites,outdoor advertising,and even the electronic books have become the carrier of danmaku's dissemination,while attracting the users' attention to disseminate information.The applications of danmaku show that danmaku is in the process of expanding,whether to danmaku provider or audience,user's demand is also growing,danmaku is a new interactive mode that exists not only great commercial value,but also extremely innovative value of academic research.Danmaku video sites is the source of the danmaku,danmaku video is a carrier of danmaku,both of them played crucial roles in the development process of danmaku culture.This paper is to study the influential factors for the dissemination of danmaku video on video website,and to clarify what kinds of factors influence the dissemination of danmaku video,as well as the underlying reasons.By analyzing network information dissemination model and its' elements,the evaluation model of video dissemination effect is obtained based on the three-tiered model.Then,according to the dual path model,this paper analyzes all possible influencing factors of the danmaku video dissemination effect from three aspects: the information quality,the reliability of the source and the degree of historical participation.It mainly includes: the videos' feature that effects the dissemination of danmaku video,the danmakus' feature that effects the dissemination of danmaku video,the users' feature that effects the dissemination of danmaku video.The research model of this article was established by combining the Bilibili danmaku video website.At the same time,using the Python web crawler collects data from Bilibili danmaku video,then process the data,including an analysis of danmaku text's emotion.Finally,with the method of multiple linear regression,factor analysis and structural modeling,research results were obtained gradually,and the conclusion was analyzed.This study is a new attempt for danmaku in the field of video.It's conclusions are of practical value to the development of danmaku video,the development of danmaku video website and the development of danmaku in other fields.