Research On The Role Of Weibo In Incident Reports

In the past few years we have witnessed the rise of microblog abroad, development tothe introduction of domestic quiet, adjustment, a vigorous course of the way. Also withemergencies from the insight of a "crowd to change China" Micro force. As a new mode oftransmission, microblog skillfully deflected a tendency to change the public opinionenvironment: First, the public get the real freedom can be learned quickly and in a timelymanner through the microblog the latest news of the incident, and can be freely speech,expressing ideas, brainstorming, the solution of the incident. The strength of each publicthrough microblog gathering functions, the convergence of up to assist the Government topromote the emergency as soon as possible to solve. Secondly, the Government in theemergency settlement process through the microblog platform to make political meaninghas pass, public opinion has been reached, to understand the social public opinion, thesufferings of the masses, targeted to carry out the work of the government, to create afavorable image of the government, and establish with the public frequent interaction,build a good relationship between cadres and create a harmonious social atmosphere.Furthermore, the traditional media is under the impact of this new mode of transmission ofmicroblog and assistance to improve the emergency mode of transmission, improvecommunication efficiency, and ushered in another round in the new communications era.transformation. However, the two sides of things microblog in emergencies such as adouble-edged sword, benefit the public, government, traditional media, the three also hadsome negative impact, resulting in false information to the public on the microblog anetwork Network violence instigated by the accumulation of negative emotions, thecommencement of the work of the government greatly hinder, delay in emergencies toquickly resolve the traditional media messages cost a lot of time and effort in screeninginformation integration. Therefore, incident reports, public, government and traditionalmedia to coordinated operations. Good microblog platform, balancing the pros and cons,the proper exercise of the hands of the right to fulfill our respective responsibilities tojointly create a favorable public opinion environment, promotion of emergencies resolvedas soon as possible, to stabilize the social order, promote the harmonious development ofsociety for a better future.