Our Government Respond To Public Emergencies, Crisis Communications And Media Relations

China's economy is in the social transition period of rapid development and thesocial contradiction highlights the public emergency affairs. An occasional cause mayoften have associated effect, and led to the public emergency affairs. in any place, anytime of uncertainty, which affects the normal operation of economic and socialseriously..Today, the medium technology is booming and the media industry isdeveloping rapidly. The citizens' requirements of right to know continue to increase,the government is no longer the only participant, medias have an obligation andresponsibility to the public to report the truth of the incident in unexpected publiccrisis and led the corresponding public opinion guidance and supervision. After thepublic emergency affairs has been effectively controlled, the government must guidethe public opinion, soothe social emotional trauma and treatment people. With therapid development and progress of the economic and social, the arrival of theinformation era, information has come into the multi-channel transmission status. Inaddition to the broadcast, television, newspapers and other traditional media, peoplecan easily obtain a large amount of information through the network, mobile phoneand other tools. Therefore, whether the public emergency affairs are communicatedobjectively and truly, is becoming the key factor that the government dealing with thepublic emergency affairs successfully, and the government's media strategy isdeciding whether the public emergency affairs could be resolved successfully. In thenew era, every state is effected by the international and domestic public opinion, soimproving the ability of dealing with the media and guiding the public pinion hasbecome an important task of improving the party's governing capability constructionas well as building the high quality cadres.The paper states the basic theories including the classification of the publicemergency affairs and the role of the medias in the public emergency affairs,elaborating on the conception, classification, characteristics and effects of the publicemergency affairs, and emphasizing the media's functions and government's functionsin the public emergency affairs. Though analyzing government responsibilities andmedia functions, as well as the relationship between government and media in dealingwith the public emergency affairs, thus confirming medias' significant role,whichfurther conforms that it is necessary to coordinate the relations between thegovernment and media. Based on the domestic and international success experience,the paper could provide our government with communication strategy to deal with therelation with medias from theoretical and practical aspects in the public emergencyaffairs...