Under The New Media Environment, Strengthen The Ideological And Political Education Effectiveness

The effectiveness of ideological and political education is a constant of often new.Recent years, although the ideological and political education in China has made dazzlingresults, but there are also problems that can not be ignored, the ideological and politicaleducation effectiveness lacking. The most important inventions of the21st century is theinvention of new technologies has led to the birth of new media, and new media caused bylifestyle changes and ideological change, fundamentally subvert the traditional human way oflife. Therefore, the study of new media age, how to use new media to improve theeffectiveness of ideological and political education work, has a positive meaning.The paper is divided into three parts:First, new media and the ideological and political education theory, including theimplications and characteristics of the new media, current situation and prospects ofdevelopment of new media. Also the ideological and political education theory, including thenature of the ideological and political education, the value of the ideological and politicaleducation, ideological and political education, the purpose of ideological and politicaleducation and ideological and political education effectiveness.Second, the challenges and opportunities of the new media to bring the ideological andpolitical education. The era of new media, the ideological and political education of the meansof education, educational content, educational environment, and many have brought a seriesof challenges. At the same time, the rise of new media to the ideological and politicaleducation has brought new opportunities for development, new media on the one hand tostrengthen the subjectivity of the ideological and political education work to expand the timeand space of the ideological and political education, but also to enhance the ideological andpolitical education attractive, the formation of a new force of the ideological and politicaleducation.Finally, the article highlighted the new media environment, the effectiveness of theoptimization problem of the ideological and political education. Main ideological and politicaleducation resources in the new media environment integration, mode of transmissionoptimization of ideological and political education, ideological and political educationinnovation three aspects of ideological and political education issues.