Research On Improving The Effectiveness Of Ideological And Political Education For College Students Under The Background Of Integrated Media

In recent years,digital media technology has developed rapidly,and integrated media as a platform and carrier for disseminating information and public opinion propaganda has become popular and popular.General Secretary Xi Jinping pointed out: "It is necessary to use new media and new technologies to make work lively,promote the high integration of traditional advantages in ideological and political work with information technology,and enhance the sense of the times and attractiveness." The Party Central Committee with Comrade Xi Jinping as the core has successively held a series of important meetings such as the National Conference on Ideological and Political Work in Colleges and Universities,the National Education Conference,and systematically answered the fundamental question of "who to cultivate,how to cultivate people,and for whom to cultivate people".Therefore,under the background of media integration,in the face of the trend of diversification of ideological understanding,complexity of value judgments,and diversification of development demands among college students,especially some erroneous trends of thought and views may have a negative impact on college students’ thinking and behavior,it is urgent to improve the effectiveness of college students’ ideological and political education.Taking media integration as the research background,this paper reads,compares and sorts out a large number of domestic and foreign literature related to "integrated media" and "the effectiveness of college students’ ideological and political education",adopts literature research,questionnaire survey,interdisciplinary research and other methods,and takes real data as the support to explore the problems existing in improving the effectiveness of college students’ ideological and political education from the dimensions of educational environment,educational philosophy,educational subject,educational object,educational content,educational carrier,etc.,and analyzes its deep-seated internal reasons.It aims to provide accurate and effective implementation strategies for improving the effectiveness of ideological and political education for college students.This article will discuss it in five parts.The first part is an introduction.It mainly expounds the research background and significance of this paper,and analyzes the current research status at home and abroad by consulting domestic and foreign literature.At the same time,through the discussion and analysis of the research ideas,methods,major difficulties,innovations and shortcomings of this paper,the layout of this paper is planned.The second part is the definition and theoretical basis of relevant concepts.Firstly,the basic connotation and important characteristics of integrated media are mainly expounded.Second,the basic connotation and evaluation criteria of the effectiveness of ideological and political education are expounded;Finally,the theoretical basis of this paper is explained from Marx’s theory of comprehensive human development,the theory of communication and the theory of "agenda setting",and the important expositions of successive leaders of the Communist Party of China on ideological and political education.The third part is the investigation and analysis of the effectiveness of college students’ ideological and political education under the background of integrated media.Through the online questionnaire survey of some universities across the country,the actual situation of the universities where the survey respondents are located in terms of educational environment,educational philosophy,educational subject,educational object,educational content,educational carrier,etc.,which provides first-hand evidence for the research of this paper.The fourth part is an analysis of the problems and causes of improving the effectiveness of college students’ ideological and political education under the background of media integration.Based on the content of the third part,this part further analyzes the problems existing in the ideological and political education of college students in six aspects: educational environment,educational philosophy,educational subject,educational object,educational content,and educational carrier under the background of media integration,and analyzes the reasons for the problems.The fifth part is a research on strategies for improving the effectiveness of college students’ ideological and political education under the background of media integration.By exploring the existing problems and their deep-seated causes,targeted measures are proposed from six aspects,and it is proposed to purify the educational environment and build a clean space for integrated media;Update educational concepts and develop media integration plans;Strengthen team building and enhance teachers’ media literacy;Strengthen self-education and improve college students’ Internet literacy;Enrich educational content and promote the development of content connotation;Innovate education carriers and build synergies of integrated media carriers.