Research On The Effectiveness Of College Students’ Ideological And Political Education Under The New Media Light Communication Environment

At the 2018 National Propaganda and Thought Work Conference,General Secretary Xi Jinping put forward innovative ideas for the means of communication and discourse,emphasizing that "it is necessary to strengthen the innovation of the means of communication and discourse,so that the Party’s innovative theories ’fly into ordinary people’s homes’ and meet the habits of people’s lives as its inevitable requirement." To realize the promotion of innovative theories among the masses,the traditional form of blackboard articles is bound to fail to attract the attention of the people.In the face of this situation,the ideological and political education work of college students should be grounded,and the "heavy" form should be removed,and the ideological and political education content should be "light" and effectively spread to every college student.With the rapid development of digital information technology,new media such as QQ,We Chat and short video are widely used and have penetrated into all aspects of people’s lives.Because of their characteristics of fast communication speed,strong interactivity,wide spread and various forms,they have become the most enthusiastic communication tools for college students today.In this process,the new media has a significant impact on college students’ lifestyle,cognitive mode and interaction mode,and the new media has a profound influence on the perspective and way of thinking about social issues in the guidance of public opinion on some major hot events,which in turn affects the construction of various ideologies in the process of forming their values.The rapid development of science and technology,digital technology has changed the way of information dissemination,from one-way communication to multi-directional digital communication,from communication control to digital communication guidance,from single-media communication to full-media digital communication,from content indoctrination to silent transformation,the traditional "heavy communication" has encountered challenges,and digital "light communication" is gradually changing.The traditional "heavy communication" is challenged,and digital "light communication" is gradually becoming the mainstream of society,and human beings have entered the era of new media "light communication".In this environment,college students start to get rid of the huge and complicated "heavy communication" method and flock to the world of online "light communication".The ideological and political education in colleges and universities has the responsibility and obligation of teaching Marxist theories and socialist core values to college students,taking the construction requirements of the Party and the country as the premise,and shouldering the task of cultivating national builders and successors,which is a major issue for the sustainable development of the country.In the new media "light communication" environment,in order to fulfill the mission of establishing moral and educating people,the ideological and political education of colleges and universities should not only give full play to the role of the main channel of ideological and political theory courses,but also integrate the media communication theory into the ideological and political education teaching work of college students,and give full play to the new media."On the one hand,it is necessary to accelerate the innovation and development of ideological and political education;on the other hand,it is necessary to expand the application of its content,so as to better integrate with the ideas of college youth and truly enter into the study and life of college students.To achieve the goal of "light communication" of modern ideological and political education with interesting content,"light" communication and strong acceptability.In a word,to do a good job in the ideological and political education of college students in the environment of "light communication" of new media,we should continue to play the role of the main channel of ideological and political theory course without wavering,but at the same time,we should keep pace with the times,and in the process of innovating the ideological and political education methods of college students,we should be good at using the advantages of "light communication" of new media to promote the ideological and political education of college students,and continuously enhance the connotation and quality of ideological and political education.In the process of innovating the ideological and political education methods of college students,we should make good use of the advantages of new media "light communication" to promote the ideological and political education of college students,continuously enhance the connotation and quality of ideological and political education,and jointly promote the improvement of the effectiveness of ideological and political education of college students in the environment of new media "light communication".In this paper,under the background of new media "light communication",we always adhere to the Marxist theory as the guidance,based on the theory of ideological and political education,and introduce the theory of communication,psychology and other related disciplines,focusing on the effectiveness of ideological and political education of college students in the environment of new media "light communication".The main line of inquiry is to investigate the effectiveness of ideological and political education in the new media "light communication" environment,and to propose countermeasures and solutions to the problem of improving the effectiveness of ideological and political education of college students in the new media "light communication" environment by visiting some representative college ideological and political educators and college students,and summarizing and analyzing the survey data.The specific research is carried out in the following six chapters: Chapter 1,which summarizes the background,research significance,current situation of domestic and foreign research,research ideas,research objects,research methods and innovations of the research on the effectiveness of ideological and political education of college students in the new media "light communication" environment,and lays the foundation for the later research.The second chapter mainly elaborates the concepts of new media,communication and ideological and political education,and sorts out the theories closely related to the research of this paper,and serves as the theoretical basis for the research of this paper.Chapter 3 is an in-depth analysis of the opportunities and challenges facing the ideological and political education of college students in the environment of "light communication" of new media.The fourth chapter mainly conducts a questionnaire survey on the actual situation of the ideological and political education of college students,carefully analyzes the existing problems and finds out the related reasons,and on this basis,explores the relevant elements and the inner connection of the effectiveness of the ideological and political education communication of college students.Chapter 5 mainly explores the inner fit between the new media "light communication" and the effectiveness of ideological and political education of college students.Chapter 6 explores the response strategies to improve the effectiveness of ideological and political education of college students in the environment of "light communication" of new media.The logic of this paper is "what,why and how".Taking the new media "light communication" as the background of the research,we analyze the specific performance of the effectiveness of the current ideological and political education of college students in this environment,take the acceptance of college students(audience)as the entry point,apply multidisciplinary theories for interdisciplinary investigation,and clarify the effectiveness of the new media "light communication It also clarifies the concepts and theories related to the effectiveness of ideological and political education of college students in the new media "light communication" environment,specifies its connotation,and puts forward specific strategies to solve the problem of the effectiveness of ideological and political education of college students from the perspective of feasibility and necessity.The era of new media "light communication" relying on artificial intelligence and digital technology is also an era in which everyone has a microphone in their hands,everyone is a producer and receiver of information,and the way and speed of communication between people has been revolutionized.The way and speed of communication between people has been revolutionized.As the main user group of new media,college students are well integrated into the era of "light communication" of new media because of their active thinking,high learning initiative and strong hands-on ability.However,from the perspective of college students’ ideology,they have not formed a stable outlook on life,values and worldview,so they are easily disturbed by the outside world.For this reason,colleges and universities are obliged to guide college students to establish correct values,to be firm believers,disseminators and practitioners of Marxism with practical actions,and to carry out subsequent ideological and political education work with this mission,so as to cultivate excellent builders and reliable students for the great rejuvenation of the Chinese nation.In order to achieve the great rejuvenation of the Chinese nation,we should strive to cultivate excellent builders and reliable successors.Therefore,in order to do a good job of ideological and political education of college students in the environment of new media "light communication",on the one hand,it is necessary to make a comprehensive and detailed analysis of the current situation and problems of ideological and political education of college students,focusing on the background of the era of new media "light communication" and profoundly analyzing the current situation of new media "light communication".On the one hand,it is necessary to make a comprehensive and detailed analysis of the current situation and problems of the ideological and political education of college students,focusing on the background of the era of new media "light communication",deeply analyze its major opportunities and challenges,and put forward targeted countermeasures,so as to build a scientific and reasonable system of ideological and political education of college students in the environment of new media "light communication".On the other hand,ideological and political educators in colleges and universities should actively adapt to the era of new media "light communication",not only strengthen professional theoretical learning,but also pay attention to the mastery of new media technology,improve media literacy,give full play to the advantages of new media"light communication",and try every possible means to We should integrate the new media technology and means into the ideological and political education of college students,and strive to improve the effectiveness of the ideological and political education of college students.Finally,the main position of college students in ideological and political education activities should be fully highlighted,and the majority of young college students should study the basic theory and practical knowledge of new media under the correct guidance of the teachers of the school’s ideological and political science course,improve the comprehensive quality of ideological and political education,firmly establish the "four self-confidence",achieve the "two safeguards",and make the best use of the new media in the overall construction of the school.Two maintenance",in the new journey of building a strong socialist modernization country,and strive to be the tide of the times.