Innovative Research Of The Ideological And Political Education Under The New Media Horizon

With the development of information technology and Internet and digital advances, newmedia plays a more and more important role in people’s daily life. Nowadays new media isbeing used widely in various fields, which makes a new media environment around people.Contemporary college students are the most wide and active group to use new mediatechnologies. It’s very important to analysis the impact and problems under the stage presence ofnew media to ideological and political education and to explore reform and study the innovationof new media on ideological and political education.New media, which not only brings a convenient to get information and simplifies people’slives, but acts as an effective communication vehicle of college ideological and politicaleducation, plays a very important influence to contemporary college students on outlook on lifeand values formation. New media also provides a new opportunity and challenge on furtherdevelopment of the contemporary ideological and political education, furthermore which has afar-reaching impact on the innovation across the theoretical system of ideological and political.In this paper, the basic meaning of the new media and the ideological and politicaleducation are discussed, with the "5W" classic mode proposed by the communication of thefounders Harold Lasswell. It tries to put the propagation of ideological and political educationinto the classic propagation mode with the combination of general dissemination mechanismand ideological and political education to introduce the relationship among communicators,communication content, communication carriers, communication audiences and disseminationof results. And a further discussion has been proposed on the relations between new media andideological and political education. The paper begins analyzing the problems and solutions fromthe status of the ideological and political education on a sight of new media, such as inadequateuse of new media, insufficient hardware resources, no comprehensive monitoring mechanismetc. Then to propose an innovation reform measures to educators, educated, measures oneducation and monitoring mechanisms based on the new opportunities (e.g. means to enrich thesubject of education, a broad mediator platform, object to education enhanced autonomy, toimprove the effectiveness of education) and challenges (e.g. high demand on media literacy,challenge on existing educational models, adding the difficulty of education, easily lead topsychological crisis on educated and personality disorders) coming from the new media onideological and political, which provides a strong theoretical support and methods to ideologicaland political education.