College Students’ Ideological And Political Education Effectiveness Research Under The Background Of Media Convergence Development

In recent years,as the college students’ carrier and tool of ideological and political education,media is undergoing tremendous changes.On the one hand,the new media is rapidly developing whose own weaknesses is also appeared increasingly;On the other hand,owing to the great impact of new media,traditional media seems to be gradually fade out the line of sight of people.To solve the development problems of the traditional media and new media,in August 18,2014 Xi Jinping at the central comprehensively deepen reform on the 4th meeting of the leading group actively offered to promote the convergence development of traditional media and new media so as to play the unique advantages of traditional media and new media.The pace of media convergence is gradually accelerated.It deeply affects every aspect of our life,especially in the ideological and political education of college students.College students are the future builders and successors.The development of media convergence has the great influence on college students’ outlook of the world,life and values,and even political attitude. Using methods of literature analysis,comparative analysis,case analysis and so on,the article could analysis current development situations of traditional media and new media and its two aspects of influence in college students’ ideological and political education to find out the way to solve these problem.It can achieve the convergence of traditional media and new media;Based on analysis of various aspects of developing media convergence, it can find the current deficiency of media convergence,and put forward to some ideas of media convergence development;On the basis of analysis of influence of media convergence development in college students’ ideological and political education subjects,medium,carriers,rings and object,five elements can adequately play positive role to improve college students’ ideological and political education effectiveness.The innovation of the article is to search for point of contact between media convergence development and college students’ ideological and political education, and it is also the difficulty to be further studied and discussed.This article focuses on the two parts. On the one hand, careful study and promote the development of traditional media and new media convergence possibilities and necessity factors, analysis both convergence of all aspects of the specific reasons, at the same time,actively explore the practical effect of the development of traditional media and new media convergence,summarize the successful experience and positive reflection,and correct the deficiencies,at the same time to think and explore the traditional media and new media reality the concrete way of thinking of the depth of convergence, promote the benign convergence of media;on the other hand,seriously study important influence of media convergence development in the college students’ ideological and political education,analysis the specific point of contact between media convergence development and the college students’ ideological and political education, thus with the help of media convergence development the actual effect of ideological and political education of college students can be improved.In article, it is important that in the analysis of issue of college students’ ideological and political education under the background of media convergence development,five elements--subjects,medium,carriers,rings and object--can play active part in the research of college students’ ideological and political education,and education should make full use of the opportunity of media convergence development to improve the effectiveness of college students’ ideological and political education.