Research On Effectiveness Of Ideological And Political Education In Universities From The Perspective Of Converged Media

Ideological and political education in colleges and universities plays an important role in guiding college students to establish correct three views and guiding their social practice,Effectiveness is very important for ideological and political education in colleges and universities,and it can be said to be the manifestation of its vitality.Into the 21^stcentury,with the development of Internet technology and information and communication technology,the media has become increasingly diversified,media convergence is deepening.In our country,integrated media development has become a new trend of media development,and the old and new media are undergoing reform and reconstruction.The reform and reconstruction of the old and new media has caused a great change in information dissemination,which has an impact on the communication power of the traditional media,and then has an impact on the ideological and political education which mainly relies on the traditional media.Colleges and universities are important positions for maintaining national ideological security,and college students are the future builders and successors.Improving the effectiveness of ideological and political education in colleges and universities plays a vital role in consolidating the ideology of the whole society.Based on the communication perspective of Converged Media,this paper focuses on the relationship between Converged Media and the effectiveness of ideological and political education in colleges and universities,and studies how to rely on Converged Media to improve the effectiveness of ideological and political education in colleges and universities.This paper discusses in detail the related concepts about the fusion of media and the effectiveness of ideological and political education in colleges and universities.It takes the Marxist theory on the relationship between social existence and social consciousness,Xi Jinping’s important exposition on the fusion of media and ideological and political education in colleges and universities,and the theoretical reference of related disciplines.This paper expounds the practical significance of integrating media technology to improve the effectiveness of ideological and political education in colleges and universities,and comprehensively grasps the current status of the effectiveness of ideological and political education in colleges and universities through a questionnaire survey.From the survey results,it can be concluded that at present,the effectiveness of ideological and political education in colleges and universities has achieved some results,but there are still some problems,such as the low comprehensive quality of the dual subjects of education,insufficient innovation in teaching methods,and weak educational management effects.This paper analyzes the typical cases of integrating media to improve the effectiveness of ideological and political education in colleges and universities,and demonstrates the feasibility of relying on media integration to improve the effectiveness of ideological and political education in colleges and universities.Finally,based on the background of integrated media,specific implementation strategies to improve the effectiveness of ideological and political education in colleges and universities are proposed.Mainly from the five aspects of educational concept,media literacy,educational carrier,educational environment and educational management,it aims to put forward some effective solutions to improve the effectiveness of ideological and political education in colleges and universities.