Communicative Action Research In The Chinese We Media Age

AS China's network technology enter the Web2.0 Age from the Web1.0 Age, China's network society set off a upsurge of using We Media, opened an age in which general public lead information transmission. From the early Email, BBS, ICQ to BIOG, SNS, and then to the rapid rising MicroBlog,2006,the low threshold of self-expression in the We Media Age, real-time interactive and other factors make the remarks of Chinese Internet users activity has reached unprecedented level. Network'features like fast, sharp, has shown its force that cannot be ignored. Many people and vulnerable groups find the space to express their views and multicultural thinkings, Habermas Utopian ideal seems ushered the dawn of victory.This paper based on the communicative action theory, to gain insight into the process of its'forming, developing and implementation way. Then use the research method of literature analysis on the mode, character, social effects about China's We Media communication clearly, and integrate a micro-blog hot topics" 7·23 bullet train wreck " as the center of text analysis. My research shows that China's We Media'emergence indeed provide technical support for Communicative Action and formed a new model which I call "two-way construct", but there are still a series of " Path block"; The development of Communicative Action, although accelerated the speed of dealing the emergency, opened the era of public communication, promote the horizontal propagation of information, but also produced some negative effects such as the diffused Rumors. Only through every subject'fully cooperate, make full use of the advantages and avoid disadvantages, can make sure that the awaken civil consciousness are in a healthy and orderly atmosphere.