Research On Micro-blog Interaction Mechanism Under The Framework Of Theory Of Communicative Action

From the birth of the newspaper to the development of mobile media, the media we have in life is quietly changing, this is the change of The Times, is also a game of technology. The way of thinking, the concept of time and space, the target market and operation method of the medium, the mainstream values of our society, ecological environment are reshuffled in rounds of technological innovation. Micro age, content,value and attitude in the trend of information suddenly rise and have unique charm. They accelerate the speed of information transmission, change the traditional communication paradigm, expand the communication space of the subject and make people closely to each other. Micro-blog is a good example. A series of features including instant communication, information sharing, equal communication and make it constantly seeping into our lives in the new communication form and technical application.Based on micro-blog as technical origin, Habermas’ s theory of communicative action as the theory support, combining with the relevant knowledge of communication, this paper analyzes the content elements, the problem and solution of micro-blog interaction mechanism from the interaction main body, discourse structure, speech act and so on.First of all, this paper expounds the theory origin and the research significance of micro-blog interaction mechanism under the framework of theory of communicative action, combs the theory of communicative action and micro-blog’s research status at home and abroad, summarizes the domestic and foreign scholars to habermas’ s thought and the quantitative study of micro-blog more thorough. But they ignore the graft and the chemical reaction between the communicative action theory and micro-blog interactive mechanism. In this paper, with the aid of the breakthrough, micro-blog interaction mechanism and communicative action theory make a correlation analysis, both change the transmission mode and transform the critical perspective, build the public domain. Using the theory of communicative action to analysis micro-blog interactive mechanism, is helpful to develop people’s communicative rationality, improve the effectiveness of the micro-blog content and reconstruct the public domain of micro-blog interaction.Secondly, in the framework of communicative action theory, this paper systematicallydescribes the content of micro-blog interaction mechanism. From three aspects that the interactive subject, interactive discourse and interactive behavior to research, it discusses the types of interaction between the main body, the intersubjectivity and the relationship between communicators, identity construction and qualification, sums up the “validity claims” of the interactive discourse, analyzes the weibo voice and environment, and introduces the concept of three of the world. By the relationship between the actors the three of the world, the action make three division, raises the concept of communicative action. Communicative action requires each participants to be able to have certain verbal ability and the ability to act, pursue the ideal language environment, consistent behavior,mutual understanding in the activities. Weibo has inherent technical advantages, it is easy to occupy the heights of public opinion in the network communication, individuation and diversification coexist. So the liberation of nature will bring different degree of the anti-social effect, respectively including the validity of the micro-blog interaction information, the self-discipline of the micro-blog interaction, the normative problems of micro-blog interaction behavior. This paper analyzes and interpretates a large number of weibo event, and points out the crux of the three questions. Finally,on this basis, the micro-blog information communication platform, the main communication space, the interaction mechanism as angles, puts forward some countermeasures and communication goals of micro-blog interaction mechanism.This thesis argues that the interaction mechanism of the micro-blog is dependent on the interactive subject, interactive discourse and interactive behavior. Each element in the process of dynamic interaction highlights its own features, communicative action tends to rationalize. But the real social contradictions and the limitation of the technology put the existing communication mode in a dilemma. How to form a common standard of information communication, foster the subject consciousness of the users and construct the new pattern of weibo management also constantly need to return to the communicative rationality and optimize network space in the communication practice.