The Public Opinion Of Network Generation, The Development And The Digestion From The Point Of Media Production

With the rapid development of digital technology,more and more people can join inthe production of public opinion directly. In the case, it can help developing network publicopinion Healthily by adjusting the relationship between the various producers.In China, with the development of reforming and opening,the development of societymakes great achievements.At the same time, some social problems exposed gradually. Inrecent years, the network public opinion accidents occur frequently. It's very important toclear the relationship between the government, media and public opinion.The paper will analyzes the three important subjects of the production of the networkof public opinion, development and digestion from the angle of Journalism andCommunication. The three important subjects are government, media and Internet users.Relatively, it can show a complete pattern by analyzing their own characteristics, therelationship between them and the own role in the events of network of public opinion.With the help of the pattern, we can better play the positive role of the network of publicopinion.