Research On The Influence Of Fashion Magazines On Young Female Consumption Behavior

With the development of economy and culture, the relations between gender and media gradually become a subject of interdisciplinary study, and they are the emerging field of the international academic world. But compared with the Euro-American countries, the Academic Research Level about gender and media in china is just beginning. With the advent of Consumer Society, women play an important role in consumer markets. However, the thousands of years of the male power consciousness affect women'consumer behavior greatly, they always lose their reason in consumption. In the meantime, for the great goods, fashion magazine safeguard the male-centered society, neglected woman'rights, that led to the irrational behaviors in woman consumptions. Therefore, a comprehensive analysis of the relationship between fashion magazines and women consumptions in an objective has important academic and practical significancesThis body consists of four parts, a total of about thirty-three thousand words.The first part reviewed and analyzed the relative theory. First summary of the theory and the background of the paper, such as consumer society, the history of consumption, the history of fashion magazines, And then Summary of the current study situation of female and media, especially in political field.The second part analyzed the effect of fashion magazine in women consumption from macroscopic perspective. First, this part analyzed the metal consumption and consumer behavior of young women, and made out their media contact condition and Consume Idea. Second by analyzing the relationship between fashion magazines and female consumption and investigating how dose the fashion magazine affect female consumption. This part includes the interaction between fashion and fashion magazines, female characters in the fashion magazines and so on. Third in the part the Consumers are divided into three classes: the grassroots, the middle class, and elite, and then analyzed the relations between magazines and costumers in different class. Again the chapter compares the theories of communication, such as the agenda-setting theory, Spiral of Silence theory and cultivation analysis theory. At last, it discusses what does fashion magazine affect young women consumers? This chapter is an emphasis.The third part analyzed the effect of fashion magazine in women consumption from microscopic perspective. In this chapter, the method of text analysis and case interview was used to analyze the relationship between the content and the form of consumerism. And questionnaire method is also adopted in this part, to research what the magazine Ray-fashion and beauty affect woman consumer behavior. This chapter is another emphasis.The forth part is about how to make fashion magazine and female consumer behavior a benign interaction. Based on the analysis of shortcomings, this part put forward some suggestions: spreading fashion connotation, leading healthy life; Building diversify female image; promoting the esthetic level; Rebuilding social responsibility. Hope that through these strategies discrimination seeking harmonious development between fashion magazine and female consumer behavior.