The Expense Principle Of Fashion Magazine From 《RUILI》

This article main research our country fashion magazine expenseprinciple tendency. According to the department concerned statistics,"Ruili" in our country mainstream fashion magazine is the richestinfluence, most has representatively. Therefore this article take "Ruili" as the main research object,through grows the development, matter of form, own localization andmarket marketing and so on correlation question the to it in-depthsearches analyzes, uses domestic and foreign already some correlationbooks, the theory material which has (including media material) andsome correlation departments' pointed investigation data and so on,through the contrast analysis, the induction conformity, the rationalponder method, thoroughly studies our country fashion magazine theexpense principle tendentious question. In our country, although the social productive forces have notcertainly achieved the western developed country the level, but alongwith the reform and open policy and the market economy development,our country city people also gradually entered from "the survivaldemand to the good life demand" the time. In particular take 1997 asthe watershed, our country economy from is short changes saturated,from the seller market to the buyer market, always the deficientmarket changed all of a sudden has everything expected to find, andappeared the constitutive property too much. The product no longer is enters the market by the quantity and thequality form but is by the brand, the service enters the market.Therefore, the government a series of passed like the installmentpayment and so on economic policy to be for the purpose of in theexpansion needing, draws the expense. At the same time, graduallymelts into the world market and the economical globalization tidealong with our country, the more and more many foreign commodity wellsup into our country, they are the consumer which the urgent needstimulates raises our country, stimulate consumer's purchase desire. Take recommended the high quality life style, the life idea and thefashion expends as the primary intention fashion magazine stimulates,has guided audiences' massive expenses, exactly constitutive too muchhas provided a solution channel for this kind. Therefore, the fashion magazine expense principle tendency has thecertain impetus role to the social economy, blends to the socialpopulace and the culture also is playing the advantageous function.But at the same time it also gives our country society populace, thesocial resources and so on brings the very big hazardous nature. Thisarticle makes every effort through to these questions thoroughanalyses, for suits our country the society to develop found road ofthe innovation.