World Expo Comparative Study Of Internet Special Report

Shanghai World Expo 2010 as a global event, get a lot of attention. One of the largest highlight of the Expo is operators from publicity to have a wide range dependent on the Internet. January 25,2011, At the meeting, Sina, Tencent and other cultural agencies in the network won the "Best Communication Award ". Meeting fully affirmed the portal of communication to make a positive contribution to the Expo.This article select Internet Special Report of Expo which based on the Analysis of Sina, Sohu, Tencent portal as the research object. From both content and form to do a more detailed analysis, Summed up the predictability of Internet Special Report of major events in the general law. Such as, Topics set around the idea of dynamic, feature interaction, service started.Dynamic column in the first place the topic. Characterized by time-class forum in the placement of news is superior to time-sensitive information is not strong class section.Advantage of an exclusive network of resources with special focus on technology applications is the advantage of the recommended section. In the interactive columns continue with the new forms, and the most popular techniques combined. Special name, site name, image, is composed of thematic content of essential elements of the first column. Home overall project is a rectangular plane shape, the use of modular sub-columns. Home pages follow the theme of "top-heavy, the fan Simply, under the post on the blog" rule. Big difference is that Service class information is also being placed in an important position.On the basis of the comparison and analysis,This article summarizes the news reports Tencent leading edge. Expo news topic Tencent main advantage Column logical, content-rich; Content-oriented integration and innovation, depth of interaction; Special pages clean and generous, to streamline the use of color.News feature is the site of an important territory painstaking efforts in this area, there are some areas needs to be further developed. For example,the content of network news topic should be to strengthen in-depth play-oriented features, in the form of enhanced user experience, user-friendly development.