Study On Special Report Of Portal Site Based On WEB 2.0

With the fierce competition of portal site in China, the Internet Special Report has become more and more important with various forms, substantial content and profundity. Internet Special Report is an ordered aggregate which is constituted by a huge number of web-news. The distinctive design, in-depth covering, multimedia elements, plentiful interaction are all employed by the report in covering the important events. Meanwhile, Internet web 2.0 has influenced all the things not just the in the technique field but also in the people's thoughts, that has produced a new Web-culture. It is a big challenge for the portal site.The question that how to build the new Internet Special Report has become pressing for the editors and the operators.The article starts from the definition of Internet special report and categorizes out four kinds of report forms. Especially, in order to find out the present situation of the special report, the article takes a typical case for instance in the third paragraph. In the following parts are the analysis of the new features and the new changes about "the agenda-setting function".Based on the analysis, the article finds out a way to deal with the present situation to improve strength of competition. That is to mold brands of the Internet Special Report in the forms of the depth of news report and distinguishing featured columns as well as to attach importance to the interaction of web citizen. Taking the responsibility of reflect the news truth, the Internet Special Report should arouses web citizen's spirit of participation, which is meaningful to portal site to convey that profound and distinctive viewpoint.