The Construction Mode And The Development Strategy Of The Domestic Video Websites

In the21st century, with the continuous development of digital technology andnetwork technology, the Internet and mobile phones are becoming increasinglyprofound impact on people’s lifestyle and information transfer. People takeinformation not only dependent on television, radio, newspapers and other traditionalmedia. The new media of Internet, cell phones and digital TV are playing importantrole in people’s life. With the wide usage of new media for people, watching videoshas become an important measure to disseminate information. In people’s daily life,more and more people have the habit of watching videos by new media. Videowebsites have become new focus on internet because of foundation of YouTube in2005.YouTube has attracted the whole concern of the people in the world. people notonly want to see words and pictures on internet,but they want to watch more videos.Because they get more information. At the same time, video web site to provideindividual function, upload, share, exchange and other personalized service. So videowebsite have attracted a lot of web users in the world. Under the influence offoreign video websites, our domestic video websites have been established. Thenumbers of video-websites in China have been reduced to about10from300inseven years. The domestic video websites have to face the competition betweentraditional media and other video websites. Now the domestic video websites aretrying to explore new methods of development.Firstly, the author sorts out the origin and development of video websites. theauthor analyze and summarize the current situation of our domestic video websitesby data collection and analysis.Secondly,the author found the restraining factors inthe development of current video website.Finally, this paper provides some methodsabout how to solve problem of video websites in development. Meanwhile, the authorpredicts the future trend of video websites in process of development.