Study Of Dating Websites

Since 2003, imitated the United States dating websites successful mode. Dating websites in China to speed widespread mushrooming. Its appearance attacks and challenges the traditional love and marriage to make friends the pattern. Giant market potential and user scale. Highlight the commercial value of dating websites. Formed had the positive development prospect new industry.Dating websites, usually refers to rely on Internet Communication to provide users looking for love, marriage partners of a professional website services. It is accompanied by the popularity of the information revolution, network communication technology, security technology and the progress payment and the increase in number of Internet users developed. It is SNS (social networking) special branch.This article has selected four dating websites representative of the industry as the research object, From the current development of dating websites started, take is definition of the relevant concepts and theories as the foundation, summarizes the development of dating websites, Located in the status of dating websites in China and analysis of the characteristics. Then,From the perspective of communication,carries on the thorough analysis and the research to the Transmission type,Propagation characteristics,and Audiences. And based on this,induction and exploration dating websites in China's marketing strategy and profit model. Finally, sum up the present stage in China dating websites problems,and attempt gives the rationalization comment. Hope that this paper can be help to the research on dating websites.