Research On The Self-made Dramas Of Video Websites And Their Profit Models

With the continuous innovation of network information technology and the soaring of TV series copyright fees,Chinese video websites are under great pressure and have begun to explore a "self-made" survival path,completing the transition from “platform provider” to “platform provider + Content producers”.Youku,Tencent,and i Qiyi are the first echelon of Chinese video websites.Combining their own advantages and high-quality content,they actively innovate marketing methods,extend the industrial chain,and create a number of excellent self-made dramas.Among them,Youku's self-made drama "Day and Night",Tencent's self-made drama "The Untamed",and i Qiyi's self-made drama "Story of Yanxi Palace" have become very famous with high-quality content and personalized operation methods,which has attracted a large number of fans and improved the self-made drama Profitability.As a comprehensive reflection of the platform's operating results,profit is the core of the survival and development of self-made dramas on video websites.Supported and driven by technology,the self-made dramas of video websites have formed four major profit models: "advertising revenue","member payment","copyright output",and "IP industry chain development",which have brought considerable benefits.At present,the development trend of self-made dramas on video websites is relatively stable,but it cannot be ignored that the self-made dramas on video websites are in an important period.There are still some problems,opportunities and challenges coexist.If the self-made dramas of video websites want to achieve sustainable development and profitability,they must continue to exert efforts in five aspects: extending the industrial chain,creating high-quality products,making good use of big data,strengthening TV and internet linkage and online and offline interaction,and improving industry self-discipline and social responsibility.Continuously improve core competitiveness and achieve balanced development of economic and social benefits.