The Female Newspaper's Observation Of The CITY LADY

Xinhua quoted a latest survey said that Chinese women have become the leader in household consumption. Fact that is the case, along with social progress and development, women not only a huge consumer market as more and more people are understanding and attention, women groups, the demand for information products has become increasingly clear to apparent female newspaper promising. We know that feminism is the soul of newspaper women, women made by women, said the newspaper as a medium of space, communication and the construction of women's culture is an important space. It reveals the world of women, to eliminate gender discrimination and to promote harmonious development for the purpose of gender, so it can establish the correct objective and fair view of women is particularly important.Currently facing the development of Chinese women newspapers plus vertical and more problems for women at this stage more limited field of media, women's magazines of a more adequate study of newspapers, but the weakest of women, and no newspaper for women relatively complete details and literature, the study in its need for further in-depth and breaking. In this study, "City Lady" as an example for case analysis, through content analysis of " City Lady " the cover, columns, advertising and other quantitative statistical analysis, but also with the gatekeeper, audience questionnaires, etc., in-depth inquiry to "City Lady " as an example of the lack of women in the newspaper view of women, female perspective obscure the deeper reason, causing the newspaper audience feminism for women thinking in order to identify the development of women in newspapers the way out.