Studies Based On Feminism In Female Channels Of Commercial Websites

Women influenced by the Internet media’s wave are gradually entering into the Internetage that "women hold up half the sky". Many female sites and channels provide not onlyplatforms for relaxing mind and displaying talent but also chances enhancing status of women.It seems that the freedom, openness, coverage of information and propagation velocitypossessed uniquely by Internet media supplied an unprecedented level of speaking liberationfor women, however women have become slaves or victims of the commercial interests ofwebsites.This paper researches the women channels in business websites from a new view offeminist methodology, exploring practice of feminist theory at location and employing newdevelopment of feminism that is conception of Cyberfeminism in the age of network. Theoverall development situation of female channels in commercial websites is summed up andhow to present the image of women through the network media is analysed and theadvantages and disadvantages of showing the image of women is weighed under thetransverse comparison on the female channels of commercial websites in USA and China, aswell as longitudinal comparison among the female channels of the four Chinese businesswebsites, which is sina, sohu,163and qq, in different periods. Finally, suggestions andadvices for the long-term healthy development of the image of women on the Internet mediaare received through sampling survey, statistical data, text analysis to study the layouts offemale channels, forum settings, scrolling maps, headlines, thematic plannings, specialfestivals and explore the merits and demerits of showing the image of women and mine theunderlying causes of distorting the women’s image and the suggestions how to deal with.The new result of this paper is a unique perspective: in the aspect of theory researches,which is no longer on the basis of the feminist theory of general talk, but turn through the newperspective of feminist methodology---Chinese feminism and Cyberfeminism to investigatethe female channels in commercial webs; in the cases studies, the female channels of the fourChinese commercial websites are researched, and the American commercial female websitesare employed as a frame of reference to comparative study; in the conclusion analysis, themacroscopic reasons and microscopic reasons are included, such as political, economic, legal,cultural background, personal accomplishment, self-identity and so on; in the policy recommendations, the media and audience suggestions, and gender some fresh approaches ison the agenda, such as awareness training, media education and feminist education.