Rural Users Network Information Retrieval Behavior Research

By using the tool of statistics and analysis, this article researches the Internet information retrieval behavior of the rural users in Heilongjiang district, and extends to the users of our country. web-based context of the era, the growing number of rural users, although with the continued construction of rural information, rural digital divide has been further reduced, but the phenomenon of lack of information in rural areas still exist. This is mainly reflected in the user retrieval efficiency. Regardless of rural users itself, or the status of building on the network resources, they are the main factors of impeding the user to improve retrieval efficiency. I proceed from the specific data, data analysis, according to the specific user search behavior, and we can know the subjective and objective factors. Taking optimization measures can improve search efficiency according to subjective and objective factors. It can provide some useful proposals which is useful for to optimize their retrieval behaviors so as to improve their retrieval efficiency, and also helps build a more perfect system of agricultural internet environment.