| With the increasingly fierce competition of market, Chinese express delivery industry is faced with more opportunities and challenges. Only by Implementing Competitive intelligence, can express delivery enterprise gain the competitive edge. Research on competitive intelligence of express delivery industry can not only enrich the theory research system of competitive intelligence, but also guide competitive intelligence practice of express delivery enterprise.Based on theories and methods of logistics, intelligence science, management science and other related subjects, the paper studies on how to implement competitive intelligence in Express Delivery Industry systematically and comprehensively. According to development situation of express delivery industry, the paper points out the importance and characteristics of competitive intelligence in express delivery industry. Also, the author put forward that it is significant to combine competitive intelligence theory with function management theory of express industry in competitive intelligence implement of express delivery industry. The paper elaborates on the main contents of express delivery industry competitive intelligence which consist of competitive environment intelligence, competitor intelligence, and competitive intelligence strategy. In order to verify the feasibility of competitive intelligence theory in express delivery industry, the paper carries out a case analysis of China Courier Service Corporation (EMS). |
PDF Full Text Request