CI Of Publishing Corporations In China

As an important means and medium in economic management,Competition Intelligence (short for CI) develops quickly after it came out and brings large profit to corportions,which is widly used in defferent industries,but in our coutry researchers and applications of CI on publishing indudtry are very little.This article tries using related theory of CI into publishing corporations and analyses information collecting,part of CI theory. First, the author puts the cognition of competition intelligence on publishing corporation from the aspect of both publishing corporations and CI, defines it in theory and analyses that information of publishing corporations should be adequate information of which aspects,what are the sources of publishing corporations information, what is the focused guiding function of CI on publishing corporations.Second,he researches the overall environment of publishing corporations in the terms of politics,economics and cultures and have a rough cognition of the whole market,and then describes the industry environment of publishing corporations,researches several aspects respectly,such as publishing reforming related with publishing corporations,supports to individual publishing,digital publishing,copyright business and copyright protection. Third, the article states the internal factors of publishing corportion and makes them clear. At last,he makes a SWOT analysis and empirical study using Time Publishing and Media Co.,Ltd. as an example.Part l,by means of listing and analysing the current situation of publishing economic development and the problems it makes,reaches a conclusion that publishing industry has great opportunities and challenges and CI has a great success as an important tool in information early-warming and decision support applicated in many industries.The author makes a comprehensive analysis on publishing industry's and CI's relevent documents and thinks that it is neccessary to introduce CI into publishing industry and CI can be applicated into publishing industry as well.Part 2 defines relevent concepts and their intension and extention,relates information sources in details which publishing corporations should concern about and lists some places and organizations where to find these sources in China.At the same time it discusses the identification of truth from false and verification of accurancy on information gotton from work.This part at last also gives out the features of publishing intelligence and the effect it has on corporation development.Part 3 analyses the environment publishing corportaions face.The article states it from two parts:one is the general environment corporations face,including politics,economics and cultures;the other is the industrial environment,including publishing system reforming,digital publishing,copyright business,copyright protection.It sorts out how information affect publishing corporations by analysing the information gathered from these aspects.Part 4 gathers and analyses publishing corporations'information of their own and their opponents.Firstly,the auther gets to know which information should be gathered by means of questionnaire survey;secondly,he arranges the large of confused information.Explain the definition of the information,the way to acquire it and the function of it in detail and hope to have actual instruction to information workers.Part 5 studies using Time Publishing and Media Co.,Ltd. as an example, The author explains the corporation's basic information and the reason why uses it as an example. Gather and analyse the corporation's competitive environment,information of itsself and its opponents,analyse it by means of SWOT,get each strategy of the company and analyse them.