Design And Implementation Of Integrated Marketing Services Support System

Today in the national information technology, telecommunications, business type and quantity of the rapid development and technology upgrading faster and faster, communications companies based on the market does not want to be eliminated, we must continue to introduce new products, new business, while also continue to improve service quality. In order to provide better service, providing a more scalable system and development of new products, we need to develop an integrated platform for all network service system.Integrated marketing services support system (ie, integrated marketing services support system) as the production of telecom operation support system in order not to lag behind the development of information technology, we need to keep their own system upgrade, renovation and improvement of the new telecommunications business included, to make their own highly efficient, controllable, and better scalability to meet the current competitive environment, to solve the old system can not quickly adapt to new products and new products with a variety of marketing policy, for business combination after the merger between the work support system, the various features of the original system can not adapt to the new support system. the system will use a newly developed three-tier architecture and object-oriented development techniques, it has better flexibility and scalability, which will help realize the way to online business development.For complete, accurate, real-established a variety of basic customer information, and timely access to and preservation of customer information, to provide a unified, comprehensive view of customer information, as the company's customer development, customer service, credit control, to maintain retention, business analysis reliable customer information, customer management trying to design a functional point.The interface system is an important part of the system. It is in the middle of two different systems assume the role of a bridge program that allows you to automatically switch from the foreground to the background automatically accept the opening of a software. Its main part consists of a java program dealing with business logic, a number of parameters of stored procedures to take the business, and real-time scanning back to a single java program. Integrated marketing services support system in the main to-use interface with OCS network management interface, arrears to stop the boot interface, the interface fire code sets. Exchange of network management interface which is programmed to achieve the main business, such as: fixed telephone, PHS opened, arrears to stop re-boot, then the interface to stop processing the information, and burning of PHS business interface processing code sets.Stopping power interface is the integrated marketing services support system with the user interface directly, it's fast and slow processing efficiency directly affects the user experience. OCS in general, can be seen as composed by the two major platforms: IT-based platform and service platform. IT-based platforms, including mainframe, networks, databases (including memory database), storage, backup, middleware and so on. Business platform, including OCS and surrounding their business applications and system interfaces. Platform for the two data sets collected include configuration, alarms, performance, business statistics a few categories. Configuration data: platform in the basic properties of the control object information, alarm data: system health and environmental data anomalies, performance data: platform and business performance and resource usage, business data: the system of statistical indicators related to business .Product Management is the marketing management is an important part of it, and channel management, marketing management (marketing management marketing management needs of content on the book), which is composed of three parts of the overall marketing management needs. Charges attributable to the management of product management, product management is part of the content.Resource Management System, RMS system, the OSS field based operation support system, OSS is an important part of the field. Through the establishment of an enterprise-class unified repository, the system can achieve the entire cycle of resource management, and uniform resource library will be efficient use of resources, as well as to provide effective support for front desk operations, and create resource value.Resource management system back-end operation and maintenance support for business purposes, marketing and customer service support, support to customer-centric operation Invensys road changes, support the introduction of new technologies and enterprise-class network resources applications; technical objectives, a unified data model, the system features a comprehensive, scalable technology infrastructure, effective system integration.To achieve full professional services to network resources and information resources management, the formation of enterprise-class resource database, a comprehensive network of resources, dynamic management, internal departments to mobilize effective allocation and use of network resources, network inventory of existing assets, improve network resource utilization rate, and enhance the competitiveness of enterprises, the real in the highly competitive telecommunications market, a favorable position.