Design And Implementation Of Maintain Management Model In Customer Relationship Management System

China Mobile and China Unicom two operators in the communications not onlyto compete on product quality, communication fees, and other communicationsservices also began a fierce contest between the two intensified competition in themarket situation, the communications company, found that not only is the priceLower revenue caused the loss of customers from the high-net phenomenon isexacerbated by the loss of income, increasingly serious loss of customers mobiletelecommunications operators have become constraining the development ofbusinesses and further improve the efficiency of one of the major factors that causedthis problem of communication Enterprises operating a high degree of attention. Inthis paper, Anhui in the high-end mobile customer relationship management system,improve customer satisfaction and customer maintenance point of view of thecustomer psychology and consumer spending habits, consider the phenomenon ofhigh churn rate and customer retention and maintaining work. And from themarketing, services, management of the three aspects of its work, through scientificmethods and processes, in phases, to focus on integrated management, resulting inan overall lower customer churn rate, mining customer value, the mobilecommunications business operators, from To develop, as the main mode ofeconomic growth mode to development, and maintain and enhance customer valuemodel changes and improve under the new situation of market competitiveness.Anhui Mobile CRM system only supports the original version of VIP customer management, this should strengthen the building of high-end customers in the management of middle and high-end customers to provide a means of maintaining, and the establishment of the closed-loop system, respiratory management, and enable the high-end customers, managers can call on the middle and high-end customers to maintain. At the same time strengthen the marketing management of the system to provide marketing approval and implementation of the programme, to break down the subsystem, call center barriers between the basic platform, multi-channel marketing and maintenance of customers.The VIP mobile customer relationship of Management Information Systems can be divided into two aspects: the server technique and the client technique. The client technique mainly involves HTML, DHTML, JavaScript etc. Which deal with the contents manifestation of the webpage; the server technique mainly involves the Web server technique, the database accessing technique etc, in order to create content. Currently, the server technique can be divided into: the ASP technique, which is based on the WINDOWS platform and the JSP technique of the JAVA platform. This thesis carries on a discussion to the latter, mainly discuss the key technique of setting up the Management Information Systems: Tomcat WEB server technique, Oracle database technique, Jsp technique, Servlet technique, JDBC technique, JavaScript technique, its core is the Servlet technique.The major aspects of this paper are as following:1. Analysis of Anhui in the high-end mobile customer relationship management system information system characteristics and laws, made the main function of the module design.2. Aggregate current web procedures used in the process of developing a typical model, a web environment by of Anhui in the high-end mobile customer relationship management system software development model and software deployment.3. Software development process in accordance with the time the main line and traditional methods of software engineering is "based on of Anhui in the high-end mobile customer relationship management system" in the design and development process in the needs analysis and functional design report, category code Design Notes , JSP document design that installation and deployment methods, system expansion methods.In a word, if we choose the correct model of web-programming, make good use of the advantages of JAVA technologies on building web-program and deal well with the problems in data accessing and data transmitting and keep away from Chinese disorderly code, we can quickly developed a of Anhui in the high-end mobile customer relationship management system, further and more channels of customer marketing and maintaining.