A Reach On Internet Media Automatic Depuration Function

we should pay more attention on the growth of negative effects by rumours because the spread of false information cost greatly reduced for Gushing huge amounts of information in the age of media.Internet users pay more and more attention to the increasing social cost and personal information cost by rumours. The public's attitude to the network rumors then begin to awakening.This article mainly discussed the path of the network media in self-purification with an example to microblogging,then tried to find out the key link of the network self-purification and the key factors for this link through the research.This aticule mainly described the present situation and background of Internet rumors in the first chapter. Then in the second chapter,it will define the concept of the Internet rumours and propagation characteristics of rumours first. then It demonstrates the network self-purification function in the necessity and feasibility of the theory and the practice basis.The third chapter will case analysis to analyze the spread of net rumours network generative process and network self the path of purification.The two of the network self-purification point is:get valid information, effective information effectively spread.How to use the Internet users from individual wide dispersion of knowledge and get the evidence of authority to dampen is important.The fourth chapter will give the current solutions and Suggestions from Internet users, the government, the mass media three Angle which key factors mentioned in the chapter three.