The Self-presetation And Impact Of Users Of Microblog Characteristics Of Xinlang Microblog Talent

Microblog, which relies on the charateristics of we meida as brief text expression,diversified communication relationship and the user interaction functions, made out ahalf-reality and half-vitual communication situation for the users. That inspired thestrong expression desire of the users and offered a excellent platform for them toshape the identified images of themselves. Expecially when there came the"Microblog Talent" and the users no matter who he is can apply to be one of them ifhe uses microblog frequently enough. In the essay there will study theself-presentation behaviours of the "Microblog Talent" from their Page Setup, SelfSetup, Content and other direct factors to exminate if they show the image of "Star ofgrassroot". And further dicuss how Microblog impact the uses as a media.As the study result, the feathers how "Microblog Talent" present themselves areas follows: improved desire of self-presentation, more attetion on self-image guide,good at show personal identity through rich content and form. In the meantime, formicroblog also be used for social interaction, people's presation on it has dual-feather.The result shows that microblog apply a more free and more diverstified platform forusers to present themselves. But in the other way, the self-presation of them aregenerally loose and entertainment that didn't show the star image and impact. That isbecause the microblog pays more attention on how to attract the users byentertainment but not on how to upgrate their media literacy.The orientation error of Star Image and the deletion of Star Impact are originatedfrom the wrong guide and nagetive impact by the Microblog function. Panentertainment is the major feather of the course that mass media producing massculture and Chasing business interests. The media of Microblog was focus on thepromotion of entertainment function and imformation, but ignored that when theGrassroots Star present themselves on media, they should give expression more tospecialization and publicity, which made the Microblog Star neithert really get into"elite" and "star" camp, nor became "opinion leaders" in the grassroots groups. Theword of "star" is just the media of microblog's measure to atrract users but not tomade them real star.